Are You the Outdoors Type?

Online Communications & Media Relations

The signs of growth in the Australian ad market are strong, with the latest media agency spend figures showing the ad market is set to exceed $8bn in media agency spend this calendar year.

According to the latest figures from Standard Media Index, November bookings were strong up 4.9 per cent on last year with some $824.1m in bookings going into December.

The result came in a month when outdoor again led growth with a 36 per cent year on year spike, as TV spend remained relatively stable with Seven narrowly beating rival Nine in revenue with 39.1 per cent compared with 38.9 per cent respectively.

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